SEO Copywriting
The goal of SEO copywriting is to create content that will attract visitors and search engines. SEO Copywriting is closely related with on-page optimization. It does not deal with technical aspect of SEO but more with content, themed articles, keywords, and sales pages. Internet marketing relies on search engines, attractive pages and convincing text. SEO copywriting and SEO content marketing deal with the basic SEO factor—quality content.
Search engine optimization is not rocket science. You only need to understand what people like and what search engines look for. While on-page elements represent smaller percentage of factors that affect ranking, good content is still needed because the ultimate goal is not high ranking in search engines but high conversion. It is not enough to have a website on top position if visitors leave the page because of poor or badly written content. The role of SEO copywriters is to understand the subject, to analyze relevant keywords and search phrases, to use them to create attractive content and to properly emphasize important parts.
Create for visitors, optimize for search engines
This should be the first rule of SEO copywriting. It is easy to create some content with popular keywords without providing some useful information that would attract readers. You should never think of search engines while writing for SEO pages. The goal of SEO is high rankings in search results, in other words, search engine should find your pages relevant and important. This relevance and importance is not determined by on-page factors, it is determined by other pages that link to yours. Off-page factors play a much more important role than the page itself. Therefore, links determine which pages are more important. But not all links are equal. Natural linking is still the best method to gain authority. And to get natural links you need good, interesting and informative content. This is what SEO copywriting is about.
The difference between ordinary and SEO copywriting is in small optimizations for search engines. The content needs to include search phrases that people use and keywords that are common in the niche you are writing for. This can be done without significantly changing well written text targeting people looking for solutions.
Keyword Research and Theme Analysis
SEO is based on keywords and search terms that people use to find things. Therefore, proper keyword research is mandatory for good SEO content. But it is not enough to analyze keywords in terms of search volume—you need to also analyze authority pages for common terms, words and phrases that define your niche. A well written themed article will add some value to the website, provide useful information to people and will attract search engines.
Ranking algorithms are evolving. It is not enough to write some text and include few target keywords. You need to be more creative to rank high. The easiest answer to the question how to write good SEO content is hidden in authority pages. If you analyze them you will find out that they all use common phrases that define the context or theme. You should use the same phrases to be in the same context.
Keyword frequency is not so important. The text should read naturally. If you need to use some words more often then do so. Try also to use synonyms and related phrases. More important than keyword frequency is article length. Try to write longer articles. With longer articles you will also have more opportunities to use theme words and phrases. The word count will depend on the subject but try to avoid articles with less than 700 words.
Title, Headers and Page Description
The task of SEO copywriter is not only to write article text. Page title and meta description are also important. All on-page elements together can make a page successful. Title is the shortest description of the page content. It should include the main keyword and attract visitors to click on it. To properly emphasize paragraphs or subtitles you should use header tags: h1 for page title, h2 for subtitles and other tags for less important headers. Meta page description is shown as a page snippet in search results. It complements the page tile and should provide additional reasons for visiting the page.
Linking
SEO copywriting should also include internal and external links. This is too many times overlooked SEO aspect. With internal links and right anchor text you emphasize own pages. In some cases you will have to slightly modify sentences to “accommodate” room for right anchor texts. Similarly, with few links to external pages you provide additional resources to users and tell search engines about related pages. In most sales pages external links to authority pages are rarely used, but in “normal” SEO articles they play an important role. Remember, World Wide Web is a huge collection of pages connected with links. Why not connect related pages together?
SEO Copywriting Services
If you like to learn the secrets of writing for web you can join SEO copywriting training programs. Some companies offer not only SEO copywriting services but also courses where you can learn how to write for web and even get a SEO copywriting certificate.
